Nitinat Jirattikanhote
Master of Design
Swee:Dee Frozen Yoghurt Shop
Designing a brand identity and a stationery (including a car, apron and t-shirt) for the frozen yoghurt shop “Swee:Dee”. Swee:Dee is named after the word “Sweet” plus “Dee”. The Dee chosen from Thai language means good or nice or beautiful. In the word “Sweet”, the alphabet “T” is replaced by “:D” or smiling icon that come from a colon and the first alphabet of Dee.