Aneka Reid
Bachelor of Design
Unearthed
Unearthed is my major design project. It is a multifaceted graphic campaign brought to the public by a major Australian organic food product retailer, Honest To Goodness. It aims to increase the education of the benefits of organic goods and produce. The concept is to reveal the raw, honest and natural qualities of organic food, aiming to communicate the value and worth of these products in order to promote community growth in sustainable lifestyle choices. The simple and wholesome aesthetic and graphic content will provide an identity that reaches and appeals to a range of groups.