Lachlan Guthrie
Bachelor of Design
Business Insights Branding
The logo and visual identity design for Business Insights seeks to conjure notions of prominence and innovation within business education. Business Insights seeks to portray a global outlook in educational supplements that improve knowledge by engaging members of various institutions and customers in highly visual medium. Consequently the aesthetics of this project adopted visual motifs and colours that convey the global business market targeted by Business Insights.